WEBSITE ANALYTICS

Does your website or web advertising make your business as much money as it should? To be honest, if you are not using the right kinds of Internet analytics to track issues like web stats, website hits, website visitors and website performance then your site will not be delivering maximum financial return.
Do you understand how to use Google analytics to increase your revenues? Would you like to understand how to boost your visitors, increase conversion rates and push your site up the search engine rankings? Your website can’t make money just by being published -- Valex’s Google analytics service can turn your website into a stream of revenue that adapts to meet market and website visitor changes. Our services include:

• Google analytics set up - we will help you install and set up Google analytics to track your website. This will allow us to evaluate your current web site statistics to see how your site is working on the whole, where your traffic is coming from, what your traffic does on site and where conversions break down. We can then begin to evaluate how to improve your Google analytics results.
• Needs analysis - we will work with you to assess exactly what you want your website to deliver. Successful web traffic analytics solutions can only deliver robust results if you understand the business drivers behind them.
• Site analysis - we will also take an in-depth look at your website to see how it works at the moment. This involves both back-end and front-end assessments to identify areas that work and areas that don’t. So, for example, we will check that your site has the right web tracking technology behind the scenes such as web tracking code insertions. We also evaluate the front-end areas of your site with a view to performance on vital tracking analysis issues such as keyword structure and density.
• Site preparation - once we have assessed where you are and where you actually want to be, we will use our web analytics report to modify your site to breach the gap between the two points. Our web traffic analysis skills here will help you position your site so that it has the maximum opportunities to hit all of those desirable website traffic ‘hot spots’. We can also help you find the best keywords and SEO solutions to improve your website performance as a whole.
• Ongoing service - we also offer a variety of post-analytic services to help you make sure that you continue to meet your web traffic standards after our initial evaluation project. For example, we can provide web analysis reports and recommendations to make sure that your site continues to reap all available rewards from Google analytics. We can also offer training and support services if you prefer to take on your own web analysis after our initial project.

Although you can use Google analytics yourself it is doubtful that you will get the best results without some expert help. The website performance data that you are given here works on more than one level. It will, of course tell you all about where your website visitors are coming from and what they are doing. But, it cannot tell you how to improve the quality/quantity of your website traffic or how to change your site to improve the conversions that you need. To find out more about Valex and how we can help you maximize your returns from your website, please contact us.